![]() In fact, Newzoo notes that if eSports generated as much revenue per fan as the NBA, it would be a $2.5 billion business, which is five times what it is worth. ![]() What’s more, eSports content is frequently livestreamed via platforms like Twitch for free unlike traditional sports broadcasts, which are often hidden behind paywalls, he added.īut, like a moody teen, eSports doesn’t have everything figured out. “Right now, the iPad at home is the first screen for a lot of kids who become increasingly digital and eSports is a phenomenon that plays into the hands of this increasingly digital younger audience,” van den Heuvel said. In fact, per Newzoo’s findings, 56% of American football viewers are over the age of 35 versus 27% for eSports. This is not to say eSports should necessarily start making NFL Commissioner Roger Goddell sweat either, but, unlike, say, football, it’s easy for fans to both watch and compete in eSports because they don’t have to round up enough friends to play and can instead simply find other gamers online, van den Heuvel said.įurther, Newzoo projects the audience of eSports enthusiasts will grow from 148 million in 2016 to 215 million in 2019 while revenue is expected to grow from $493 million to $1.1 billion in the same time period.Īnd, as is so often the case now, Millennials are the primary cause. ![]() And this burgeoning eSports market is actually starting to muscle in on traditional spectator sports. ![]()
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